"I really enjoyed your course. It broke things down in a simple way that even me - "a non-techie"- could understand. "

Let me guess, you have a LinkedIn profile, but you haven't moved past adding your name and photograph?

You occasionally log on, read the information that others share on, but have no idea where to start with your own? 

You want to do more with LinkedIn, but you have no idea where to start? 

You are worried that you will do something wrong, so you are currently doing nothing?

Then this is the course for you!

Who is this course for? 

You may be here are you want to improve how you "show up" on LinkedIn.

You may be here because you are after a new job.

You may be here because it's about time you actually used that dormant LinkedIn profile.

You may be here because your Boss told you, "LinkedIn is THE PLACE to be!"

Either way,  welcome!

By the end of this course you will understand:

  1. How to create a profile that shows all your skills and experiences off!
  2. How to connect and build relationships with the connections you already have: online and in real life
  3. How to carve out new relationships using LinkedIn
  4. How to build a positive online reputation to become the go-to person for your sector
  5. What to share on your LinkedIn feed
  6. How to get "under the hood" of LinkedIn, to make it work for exactly what you need it to do!

How it works

Not only will you have the course to work through at your own pace, but access to the trainer (Clara Wilcox) through the LinkedIn Personal Branding student Facebook Group. Here you network with others and raise any questions you may have.

There is a combination of screen share guide, text and pictures to support your learning.

Each module is designed to help you build a profile you will be proud to have others visit.

You can work through the course at your own pace - it is based on my "in person" workshop, which usually runs for 3 hours. 

Do I need to be very technical?

No! This course has been designed to hand-hold you through LinkedIn and is structured to match your level of confidence as the training progresses.

How long will I be able to access the course?

Forever! Not only will you have access to the course, to work through on your own pace, you will have LIFETIME access to a student Facebook Group, This is the place to ask questions, gain updates and network with other students!

What do others say about the course? 

I loved the way in which you brought home the message that LinkedIn was about making genuine connections and friends - and who knows, you can help each other. It's not all about the hard sell."

"I'm going to start implementing what you taught. Thanks again for the time and effort you put into this training."


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Course Curriculum

  • 1

    Welcome!

    • Let me introduce myself

    • I'll give you a guided tour of LinkedIn!

  • 2

    What do you want out of LinkedIn?

    • Do you know what your LinkedIn Mission is?

    • LinkedIn's Mission

    • Who are you looking to connect with?

  • 3

    All about your PROFILE

    • First impressions count! What do you look like?

    • Who are you?

    • Let's Sum You UP!

    • Be a STAR with your experience
  • 4

    Let the profile work for you whilst you are working!

    • Let's get under the hood of LinkedIn

    • How to ask for a recommendation

  • 5

    Connections are key!

    • Real life and Online Life: Make sure you join them up

    • How are people finding you?

    • Who should you say "YES!" to?

  • 6

    Networking without the nausea.

    • How to find people you want to connect with (and not put them off!)
  • 7

    Thought Leadership (or how to show how knowledgeable you are)

    • What is Thought Leadership?

    • How to share your unique perspective
  • 8

    LinkedIn Etiquette

    • What NOT to DO

    • What TO DO

    • After some 1:1 Coaching with Clara ?

About the instructor

Owner - The Balance Collective

Clara WIlcox

Hello, my name is Clara Wilcox, and I’m a straight talking, practical and experienced coach helping clients navigate the tricky waters of returning to work, career changes and professional development. The Balance Collective is a social enterprise focused on improving the lives of parents, by working together to build inner confidence and promote a healthy work/life balance.I help parents, and people at a crossroads in life, to create the work-life balance they want through career, business and return to work individual and group coaching, as well as offering CV and flexible working request feedback, mock interviews and consultancy to business.A qualified Coach (through the world’s leading coaching training provider The Coaching Academy)  I have built on over 15 years of recruitment, leadership, and coaching experience, and the most important qualification of all, being a parent, to create The Balance Collective.  My fascination with what “makes a person tick” and personal development started with my degree in Psychology, many moons ago, and has continued through my work as a Branch Manager of a bespoke recruitment consultancy, to my Management role in a not-for-profit employability skills organisation.An eternal student, I am also a qualified Project Manager, DISC practitioner and Leadership and Management qualifications. Clients have commented that my approach “makes sense”; I like to call it “coachject management” (coaching and project management combined!)

What others have been saying about this course:

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